Smart Gaming Solutions for Lotteries

Licensed brands, second-chance promotions, and digital games that help lotteries sell more tickets and keep players coming back.

2B+ in lottery sales · Since 2007 · 50 lottery partners · 40 licensed brands

Everything a Lottery Needs to Launch a Winning Brand

One partner from concept to winner celebration. We license the brand, design the game, run the promotion, and deliver the prizes.

01

Licensed Brands

Proven consumer brands for scratch, draw, and fast-play games, including Atari®, Skee-Ball®, Hard Rock®, Let’s Make a Deal®, and Billboard Latin Music Week.

02

Digital Solutions

eInstants, online second-chance games, and player loyalty through Collect ‘N Win®, our [proprietary] engagement platform.

03

Promotions

Cross-channel and second-chance programs with partners like Bass Pro Shops®, Cabela’s®, The Home Depot®, and MGM Resorts®.

04

LEAFS Client Portal

Our Licensing Electronic Asset File System keeps brand guidelines, artwork, and ticket approvals in one secure, browser-based workspace.

Play Experience

Branded instant, draw, and digital games built around names players already love, from Atari® to Skee-Ball®.

Purchase Experience

Retail and in-lane programs that give players a reason to choose your game at the counter.

Winning Experience

Second-chance drawings, prize fulfillment, and once-in-a-lifetime winner events that turn players into fans.

Ready to Build Your Next Bestselling Game?

Talk with a team that has worked on both sides of the lottery counter.

Our Journey

2007

FOUNDED

Lottery industry veterans launch Alchemy3 to build custom marketing programs for state and provincial lotteries.

2012

Collect ‘N Win® Launch

Our digital loyalty and second-chance platform goes live, giving players more ways to play and win.

2025

15 Years with Bass Pro Shops®

23 games launched across 16 states—celebrating one of the industry’s longest-running brand partnerships

2026

Our 25th Skee-Ball® Game

A player favorite reaches a new milestone across North American lotteries.

2026

1 Million Collect ‘N Win® Entries

Players continue to choose Collect ‘N Win® for second-chance play.

Recent Work: Branded Lottery Games That Sell

Skee-Ball®

Fast Play & Keno ◦ [Lottery] ◦ [Year]

Airstream®

Instant Game & Second-Chance Trip ◦ [Lottery] ◦ [Year]

Atari®

Instant Game Family ◦ [Lottery] ◦ [Year]

Almond Joy® Coconut Cash

Instant Game ◦ [Lottery] ◦ [Year]

What Our
Clients Say

SMART GAMING
THE OPPORTUNITY

Strategy. Creativity. Technology.

Our Clients