Alchemy3 developed, pitched, and executed the first-ever national promotion for the Powerball brand: Power Cruise followed by Power Cruise II the following year. The Power Cruise promotion was conceived through creative thinking to deliver an experiential prize that appeals to a variety of consumers.
The success of PowerCruise can be looked at in multiple different ways. Here are some key points:
- Power Cruise I
- Private, chartered 5-night cruise
- 26 participating lotteries
- 900+ winners
- Awarded $150,000 in onboard prizes
- Private concerts from The Goo Goo Dolls and Flo-Rida
- Power Cruise II
- Private, chartered 5-night cruise
- 23 participating lotteries
- 750+ Winners
- Awarded $250,000 in onboard prizes
- Private concerts from Kenny Loggins and World Classic Rockers
Most importantly, all participating lotteries experienced Powerball sales increases over both 8-week promotional periods.